There has been A LOT of buzz in Higher Ed about assessments - esp in the past decade. And, if we think about it, assessments of the past are really viewed in a way that AI is currently viewed. It was predictive, it was a measure of engagement, it was a qualifier. So the question remains, how are assessment companies adapting to a new world of technology? Or more aptly, how is a company like ETS - a 75-year old juggernaut research firm - transforming its products and its approach in order to create a more frictionless process, through CRM technology, for institutions and enrollment managers? In this episode, Jamie sits down with Jack Klett to explore the approach that ETS is taking to stay relevant AND push beyond how assessments are normally viewed. Listen up to hear more about how GEM professionals can use the tools from ETS, along with their CRM, to better understand a fuller picture of prospective audiences and ways to support those students!
There has been A LOT of buzz in Higher Ed about assessments - esp in the past decade. And, if we think about it, assessments of the past are really viewed in a way that AI is currently viewed. It was predictive, it was a measure of engagement, it was a qualifier.
So the question remains, how are assessment companies adapting to a new world of technology? Or more aptly, how is a company like ETS - a 75-year old juggernaut research firm - transforming its products and its approach in order to create a more frictionless process, through CRM technology, for institutions and enrollment managers?
In this episode, Jamie sits down with Jack Klett to explore the approach that ETS is taking to stay relevant AND push beyond how assessments are normally viewed. Listen up to hear more about how GEM professionals can use the tools from ETS, along with their CRM, to better understand a fuller picture of prospective audiences and ways to support those students!
This episode is sponsored by Unibuddy - the leader in peer-to-peer marketing from student recruitment — has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey.
CRMprov is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.